Paris to Ancaster: A Ride for Research — Fundraising Tips

 

  • Start Planning Now — The sooner you begin, the more people you can attract, and the more money you will be able to collect.
  • Set a Fundraising Goal and Communicate It — Set an ambitious, yet realistic goal!  Communicate your goal – your friends, family and colleagues want to see you succeed, and will help you do that if they know what it is.
  • Increase Your Goal — When you reach your goal, increase it — you can double your efforts and raise even more!
  • Engage Family and Friends — Ask your loved ones to make a donation to St. Joe’s on your behalf or even join your team. You should also be sure to invite them join you at Morgan Firestone Arena on Race Day to cheer as you cross the finish line in support of St. Joes — it’ll help make them feel like a bigger part of your endeavour!
  • Remember to Ask Professional Contacts — Your investment banker, real estate agent, insurance agent, etc., all want your continued business. Don’t forget to ask them to support you as many will see it as a cost of doing business.
  • Self Donate — Donating to yourself is an important demonstration of your commitment to the cause!
  • Encourage a Large First Donation — The first donation can set the bar for all successive ones. Strategically reach out to a person with the capacity to make a large gift first.
  • Ask for a Specific Amount — When asking, suggest a donation amount with a rationale – i.e. "My goal is to raise $500, and a $50 donation would really help me achieve that goal, although any amount would be very much appreciated."
  • Ask BIG — Ask at least one person for a donation of, say, $1,000. The worst they can do is say no and maybe donate a lesser amount; better yet they could say YES!
  • Know the Facts — Many people are willing to give once they hear how many people rely on St. Joe’s Healthcare Hamilton. The Foundation can provide you with statistics about our hospital’s impact in the community to share!
  • Personalize Your Ask — People don’t give to causes; they give to people with causes. Be sure to tell your guests why you are participating and why St. Joe’s is important to you. Update your Personal Page on the website with your own story, along with personal photos.
  • Network, Network, Network — Look for opportunities to inform people that you are fundraising in support of St. Joes through the Paris to Ancaster: A Ride for Research.  Is there any opportunity for you to make an announcement at your next staff meeting? Do you have access to clubs, schools or social groups? Create a Facebook event and promote it on social media!
  • Say Thank You — Make sure to personally thank people who support you or your team. Help them realize and understand how much their contribution means to people at St. Joe’s and to you personally.  If possible, send a thank-you letter about the Paris to Ancaster race outlining your team’s success to help create a sense of ownership for them in achieving your goal!
  • Customize Your Email Signature — Include the link to your personal fundraising page in your email signature to help to let people know that you're participating in the Paris to Ancaster race and fundraising in support of St. Joe’s.
  • Make Your Donation Form Stand Out — If you are doing offline fundraising, copy your donation form onto coloured paper with your personal story and reason for participating copied onto the back of the page.
  • Corporate Matching Gift and Office Fundraising Challenge — Ask your company to match the amount of donations you receive from your donors.
  • Start an Office Fundraising Challenge — Have a competition amongst your co-workers to see who can raise the most money. The winner can be awarded at the end of the challenge. Company sports tickets, gift certificates or movie passes would be great examples of prizes. 
  • Draft a Letter To Send to Your Suppliers and business partners (our St. Joe’s Events Team can provide examples.) Many of your business partners will be eager to donate and give back to the community as well to show they are associated with a good cause. 
  • Office Newsletter/E-blast — If your company distributes newsletters or interoffice emails, take advantage of these! This sort of communication is a perfect way to get the word out about your team or your fundraising.
  • Social Media — Let your Facebook friends and Twitter followers know you are participating in the Paris to Ancaster race and fundraising for St. Joe’s by sharing the link to your participation page for people to donate to you and use social media to promote your events.  Post regular updates so people can track your progress and help you reach your target. Please review the social media fundraising page for full details.

Think Beyond Asking for Straight Donations… Get Creative With Fundraising Events:

  • Jeans for St. Joe'sStart “Casual Friday” at Work — Ask all employees to donate $2 every week and dress down at the end of the week. This is one initiative that can be done all year round to produce tremendous results. Even in an office of 20 people, the return can be great! (20 employees x $2/week x 52 weeks = $2,080 raised!) We’ve even created “Jeans for St. Joe’s” stickers that we’d be happy to share with you! 
  • Have an Auction — Auction off or sell items you can receive from local businesses or artists. Look to a local artist or artistic friend to donate a painting or handmade jewelry to use. You could also ask your local travel agent to donate a travel voucher that can be used to fundraise as well.
  • Have a Sale — You can raise money by setting fixed prices for each item you sell or allowing people to offer a donation in exchange for the item being sold! Some examples include a garage or yard sale, bake sale, used book sale or a craft sale.
  • Get Sporty — Organize a small sports tournament with family and friends. Have a prize for the winner. You can raise money by charging an entry fee per team or participant and by selling food or beverages at the event!
  • Donations in Lieu of Gifts — Throw a birthday, anniversary, graduation or special event and ask guests to make a donation to the cause in lieu of gifts.
  • TV/Netflix Night — Select a movie and invite your friends & family to a viewing. You can raise money by selling tickets to the event and accepting donations for dinner before or for snacks during the evening!
  • Theme Dinner — Host a dinner with authentic food and music. You can raise money by selling tickets to the dinner and asking guests to make a donation that night!
  • Barbeque — Get your friends, family and neighbours together and grill up some burgers. You can raise money by charging for each item or creating a meal deal (e.g. hamburger, chips & pop).
  • Pie in the Face — Get your boss or someone senior at your place of work to agree to raffle off tickets to throw a pie in their face!
  • Bottle Drive — Collect bottles and cans and return them to a bottle depot for reimbursement.
  • Lemonade or Coffee Stand — Sell coffee, water or lemonade at your child‘s early morning or weekend sports games.
  • Pancake Breakfast — Hold a pancake breakfast at your local park.
  • High-Tea — Invite all the ladies in your life to an afternoon tea. Have a selection of teas and mini sandwiches and baked goods. This could be done in your living room or backyard using pillows as seats. Charge a minimum amount such as $20 to take part.
  • Picnics — National Holiday Picnics are a great place to encourage fundraising!!
  • Personal Assistant — Offer to run errands for a day or a few hours for friends and/or coworkers in exchange for a large donation.
  • Television Show Finale Party — Gather a big group of friends to tune in to watch a big season or series finale. You provide the food and comfy couch and they give donations per show or you can set a one-time donation fee.
  • Game Night — Invite friends over to partake in board games or card games such as poker. Let everyone know that 10% of winnings are payable to “The House” which will become donations.
  • Car Wash — Host a car wash. Ask a local gas station to donate the cleaning products, and the space. Put up balloons and signs, and wash away!